Google Penalizes Overstock for Search Tactics - WSJ.com

Google cracking down on SEO (also known as Search Engine Optimization) tactics that violate the Page Rank Rules. It will be interesting if Google continues to penalize the offenders or if they are just using JC Penney and Overstock as high profile examples. It seems fairly clear that there must be a lot more activity by any number of sites that is not in the Google Page Rank Rule book. I would assume that it would be impossible for a company to own the first 3-5 pages of a search results with just one website. Google does need to look more closely at its search results because of the constant gaming of the system. The ability to manipulate the Google Search engine is a high priced skill. It is possible but if left unchecked it will lead to lower quality results by the mega giant search engine. The ranking of sites by relevance and content should be weighted highly if the web is intended to provide new and fresh content to the world. If Google does not pay close attention to the Search Engine Optimization companies, the top search rankings will have little to do with quality current content.
Read more at the WSJ
Google Penalizes Overstock for Search Tactics - WSJ.com


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